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K-12 and Community College Virtual Program

March 7, 2024

4:00 pm - 5:00 pm ET via Zoom

0.5 CEU/5 PDCH offered

No fee, but registration required.

Professor Quercia’s work on personal finance is built on two core assumptions. First, financial education is more effective when grounded in our core values. These values reflect our cultural heritage, upbringing, education, and life experiences. Second, financial education is more effective when seen as an integral part of our lives and our communities. Effective participation in our community requires us to be informed and knowledgeable of the ways that domestic and global events (and the resulting policy proposals) influence our lives, financial decisions, and fortunes.

On March 7th, Prof. Quercia will discuss those cultural dimensions of personal finance with educators. North Carolina schools have diverse populations, with students (or their family members) coming from all over the globe. It can be a challenge to teach about budgeting, saving, investment, debt control, or how to build a good credit report without considering the influence of culture on ideas about personal finance and money.

During the program, Prof. Quercia will discuss how educators can navigate differentand sometimes conflictingfinancial cultures. He will also review a survey that educators can use to help students reflect on their unique money cultures and personalities.


Roberto G. Quercia is the Harris Distinguished Professor in the UNC-Chapel Hill Department of City and Regional Planning. Prof. Quercia teaches courses on personal finance, wealth building, affordable housing, and policy at UNC-Chapel Hill and leads major research projects in the areas of low-income homeownership, mortgage lending, subprime and predatory lending, and financial services issues. He is a co-author of Regaining the Dream: How to Renew the Promise of Homeownership for America’s Working Families (with Allison Freeman and Janneke Ratcliffe), published by Brooking University Press in 2011, and of A Place Called Home: The Social Dimensions of Homeownership (with Kim Manturuk and Mark Lindblad), published by Oxford University Press in 2017. Professor Quercia has conducted extensive research for government agencies, municipalities, community organizations and private entities, including the U.S. Department of Housing and Urban Development, the Federal National Mortgage Association, and the Federal Home Loan Mortgage Corporation. He has published on the topics of low-income homeownership, affordable lending and the assessment of lending risks, and homeownership education and counseling. He has held appointments at the University of Texas, the University of California at Berkeley, the Wharton Real Estate Center (University of Pennsylvania), and the Urban Institute in Washington, D.C. Professor Quercia holds a masters degree in urban and regional planning from the University of Hawaii at Manoa and a Ph.D. in city and regional planning from the University of North Carolina at Chapel Hill.


Program Materials

To receive .5 CEU/5 PDCH you must attend the virtual program and turn in a completed study guide, available here.


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